Mon 14 Apr 2008
Margin of error
Posted by james
[4] Comments

I should confess: I made up some of the answers.
Years ago, a couple months after quitting my job at the car rental company to focus on school and hanging out at the student newspaper, I needed some extra money and took a job over the Christmas break at a call centre with a Major Market Research Firm conducting surveys for the government about travel habits. The goal was to find out if, when and how much people living in Alberta would take holidays within the province, instead of going some place interesting like just about anywhere else.
And I made up some of the answers.
I’m not a bad person, but I very quickly grew to hate my new job, and I would become more cynical every time I showed up at this inconspicuous brown-brick office building downtown, settling in at my cubicle, putting on my headset and scrolling through hundreds of phone numbers of people who never asked to be phoned on a cold winter evening by some very-early-twenty-something who — carefully following the provided script — would tell them this will just take 15 minutes, but of course this was a lie, as it was almost unheard of to finish in under 25.
At first I pretended to enjoy it and convinced myself that it was actually of value to the world, since I wasn’t selling anything but rather gathering valuable information that could shape important public policy, or at the very least guide a future marketing campaign. And anyway, it paid 10 or 11 dollars an hour, which was more than I had ever made.
But it didn’t take long to wear me down. There were the hang ups, the yelling, the lectures on interrupting people’s lives, when all they wanted was privacy in their isolated, northern communities as they watched TV or stared out their windows at the wind blowing snow around outside. They didn’t believe that I wasn’t, in fact, selling anything, and some asked what was in it for them, a question for which I had no satisfactory answer.
Occasionally — although, I should stress, infrequently — I would just fill a survey out, based on the trends I had already observed, when I just couldn’t bring myself to punch in another number, or after an hour or so of hangups and not-in-service numbers, and I’m sure I wasn’t the only one. But nearly all of my fake answers would come when, usually after 15 or 20 minutes, restless respondents would ask me how much longer, would tell me this was taking too long, would tell me they were finished, and politely hang up the phone. An incomplete survey, even if there were only a handful of answers missing, had to be thrown out, and this was just about more than I could take. So I would finish off the remaining questions, guess the demographics such as age, sex and income range based on what I could gather from our conversation, and mark another survey donw on my tally. It kept me from throwing my computer out the window and calmly walking out the front door as horrified co-workers, some of whom had been working there for years, tried to make sense of the madness.
My time as a call-centre employee (I was loath to use the word telemarketer, but I also realize I was not fooling anyone) — which thank god is many years behind me, and perhaps I’ve even grown as a person in the time since– was not the same as the woman writing in the Globe today about her own survey-taking career, which has so far lasted seven months. She sounds like the kind of person who has never made up an answer, not once, and somehow finds in her job an interesting window into the lives of others. I did not find this, I did not like my job, so I made up some of the answers. And when my term at this Major Market Research Firm was over, I did not miss my co-workers or the people in northern Alberta who would bluntly tell me, when I asked if they’ve had a holiday in the past year: “We live in the middle of nowhere — where would we go? How would we get there?” And I didn’t know what to say to that, how to respond to a life that sounded even more depressing than my existence in this horrible call centre, so I just carried onto the next question and tried to summon the audacity it would take to make that next call.
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also, here are some recent photos from the new city.
